The multi-vitamin approach is most commonly used with infomercial products where they can promote a “50 ingredients all-in-one” supplement because… …show more
- The sales pitch sounds better.
- They’re desperately hoping that the consumer will be able to identify with at least one or more of the brain supplement ingredients and say to themselves… “I heard Aunt Millie talk about that ingredient from TV and its suppose to work!” Of course, whether it’s beneficial for your brain is another story, but to the consumer, they identify, relate, like how it sounds, and so they want to buy it.
- They also know that a consumer is probably already purchasing a multi-vitamin every month, so this way they sell an all inclusive, “all-in-one” solution that will even replace their multi-vitamin and yet be a brain supplement to boot. The promo commonly goes something like this… “just double it up (meaning buy an extra bottle) and its a multi-vitamin for your body too!”
- This usually allows them to charge more money for the supplement since they are now a one-stop shop.
But the all-important question is: Does “50 ingredients in one” brain supplements really nourish your brain? Well, the short answer is: No idea. Fact is, we all know that some multi-vitamin supplements can have a positive effect on our body. The question remains if this similar multi-vitamin approach to brain supplementation can then enter through the blood brain barrier and actually get inside the brain. As without this BBB penetration, the only benefits you would actually be feeling are possibly for the body.
Remember, as we explained with the amino acid approach, your blood brain barrier is extremely difficult to penetrate, allowing only exact formulations to pass (as found in natural whole food proteins the brain recognizes). In addition, some of these multi-vitamin approaches often do have many of the right amino acids and other ingredients; however, all too often the dosage is only trace amounts. This multi-vitamin brain supplement approach seems to favor quantity of ingredients over quality of nutrition.
For the sake of analysis, let’s imagine that this glorified multi-vitamin is actually getting into your brain and not just doing the work of any good multi-vitamin. It would need to be providing the precise amino acids and associated neuro-nutrients (like in whole food) to naturally rebuild your neurotransmitters.
Case in point; consider one of the following most popular multi-vitamin brain supplements currently promoted. As the last time we checked, we don’t know of “any” one whole food that naturally consists of all of the following 47 ingredients:
|1) Pharmaceutical glaze?||2) Vinpocetine?|
|3) Diemethylaminoethanol?||4) Docosahexaenoic acid concentrate?|
|5) Stearic acid||6) Phosphatidylserine?|
|7) Trace-lyte™ electrolyte concentrate?||8) Vanadium?|
|9) Bilberry fruit standardized extract?||10) Microcrystalline cellulose?|
|11) Becoming®?||12) Huperzine a?|
|13) Calcium||14) Boron|
|15) Thiamin||16) Silica?|
|17) Riboflavin||18) Vitamin C|
|19) Iron||20) Iodine|
|21) Selenium||22) Copper|
|23) Molybdenum?||24) Potassium|
|25) Manganese||26) L-pyroglutamic acid?|
|27) Choline?||28) Inositol?|
|29) Gamma-amino butyric acid?||30) Grape skin extract and activin™?|
|31) Folate||32) Chromium|
|33) Vitamin b6||34) L-glutamine|
|35) N-acetyl tyrosine?||36) Zinc|
|37) Magnesium||38) Croscarmellose sodium?|
|39) Biotin||40) Magnesium stearate|
|41) Niacin||42) Pantothenic acid|
|43) Vitamin E||44) Vitamin D|
|45) Vitamin B12||46) Vitamin A|
|47) Diacalcium phosphate?|
Of course 90% or more of consumers would have no idea what the majority of those ingredients listed actually are. Has anyone ever heard of a “pharmaceutical glaze” being in their natural whole-food proteins? Probably not. But chances are if you call their infomercial hotline there’s probably a sales person that thoroughly explain why your brain must have every single one of these ingredients.
So do your own research. Ask yourself: “Is this supplement feeding your brain what it needs to rebuild and maintain itself in accordance with real science of the needs and demands of how our brains actually work?”
As from a business standpoint, it’s definitely clear logic – more is better right? Now they can say “it has this in it, and this in it, and you don’t need this, because it will replace this.” In fact, another popular multi-vitamin brain supplement just bumped up their ingredients to over 50+ so they could now say they have a superior brain supplement than the one we just listed above.
You wouldn’t believe what some companies are willing to thrown in to their products, in essence, everything but the kitchen sink. If there’s something hot in the media, like coffee berry, or something similar, they will put a dash of it in, and then sing the praises of the product, acting like the product is actually laden with this luxurious item that will just do wonders for your health.
So their sales logic is clear, but obviously there are valid concerns to consider. Including, in many instances of both multi-vitamin and herbal remedy approaches, this “kitchen sink” strategy of “forced” ingredients could actually combine to create a synthetic poison in your stomach, leading to grave, even dangerous consequences.
Are multi-vitamin brain supplements for you? Well they could be depending on your need and situation. But make sure to do your research and find companies who offer safe and viable products that will suit all of your needs. Look at ingredient lists and look up the ingredients you’re not familiar with, as well as the concentration of the ingredient in the product.
But you do need to be on guard in an industry with those whose main motivation is to sell, and sell big, to avoid any heartbreak or health issues. These supplement companies don’t always put you first. So when your think about taking out your checkbook, be sure that what you’re getting is what you wanted, and what you paid for. You’ll be glad in the long run that you took the necessary measures in keeping yourself healthy and happy. …show less